Everyone Loves BJ

“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life…drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.” – Betsey Johnson

Do you Love BJ?

Nope, your not hallucinating, you're seeing it right.

BJ stands for

Betsey Johnson

Ms. Betsey Johnson was born in 1942 in Connecticut. Her inspiration comes from the dance classes she took as a little girl. Her passion to become a dancer fueled her love for costumes. She is known for her fun, unique and over the top designs. Her love of detail and design is evident in everything she does in life and in business. Her enthusiasm, creativity and boundless talent that have kept her at the forefront of fashion for the past 40 years will keep Betsey going for years to come.

As one journalist recently quoted, “If Betsey Johnson didn’t exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She’s the original wild child and set to paint the town pink!” Truly Betsey Johnson is a real woman and a kid at heart who never grows up and living in her dreams.